International Dental Show 2017: End markets seem to remain stable or even improving. Focus on end to end workflow solutions should drive digitalisation in dentistry
We attended the biannual International Dental Show (IDS) from March 21 to 25 2017 in Cologne, Germany, including expert meetings, booth tours and the Straumann investors breakfast.
With over 140’000 visitors and 2’300 exhibitors from 60 countries IDS is the worldwide landmark trade fair in dentistry. We had the impression that in general the tone at the show was upbeat with companies pointing to significant foot traffic at booths and stable to improving end markets. Product introductions were more evolutionary than in previous years.